Have you seen latest Glock video ad?
At first glance it’s a bit silly. It features a scantily clad girl, at home, alone, watching television. She hears a noise outside that disturbs her but continues watching the boob-tube anyway. The scene is reminiscent of a B horror movie; you almost expect a friend to come over and the two of them will have a pillow fight in the bedroom.
But the silliness doesn’t end there. There’s the clean shaven aggressor who obviously means the girl harm, yet he faints at the end.
Sound silly? It’s is. Have a look for yourself.
A Deeper Look
As silly as the ad may be, Glock’s marketing group subtly conveyed three important messages in the video.
There’s No Reason to Call the Police
First, there may be times when a call to the local police department is not warranted, yet you’re in very real danger. You know something is amiss, but if you were to call the police, you couldn’t really explain why you suspect you’re in danger.
At times like these, go with your instinct. You can sense that danger is right around the corner; be prepared.
Calling 911 May Not Save You
As the saying goes “When seconds count, the police are minutes away.” This is not a slight at the police, not at all. I respect the police force in my community. However, they cannot be everywhere. We don’t each have a personal body guard to protect us and it will take some time for a police cruiser to arrive at your house.
When there is an intruder in your home, calling 911 will not get the police there in time to save you.
Protection Doesn’t Have to be Lethal
Sometimes simply owning a handgun is enough. Not every dispute, not every altercation, not every confrontation has to be deadly. Sometimes just showing the aggressor that he now has skin in the game, that you are not easy target, is enough to avoid the conflict.
What do you think? Is this an effective ad? Or is it too silly to take seriously. Whatever your thought, I’m pretty sure we won’t see it during the Super Bowl on Sunday.